"'Where do you put the fear?' What separates a linchpin from an ordinary person is the answer to this question. Most of us feel the fear and react to it. We stop doing what is making us afraid. Then the fear goes away.
The linchpin feels the fear, acknowledges it, then proceeds. I can't tell you how to do this; I think the answer is different for everyone. What I can tell you is that in today's economy, doing it is a prerequisite for success." (65)
Honestly, aside from the initial 50 pages of repeating the same thing (the linchpin is indispensable, her work is an emotional labor, a genius art yadayada), Godin has presented nothing of sustenance. He has made his point that the linchpin is unique, but not specified how one becomes one; he has labeled the linchpin as fearless (but not reckless, mind you) but not how to dispel fear.... which essentially just sounds like a load of optimistic bull-crap. Of course the successful, indispensable person is one who takes risks in spite of the consequences, and has his/her own genius... that doesn't really need to be said. What I'm really curious about is why it took Godin a whopping 75+ pages to establish something already known through endless examples of oftentimes unknown people (except when he decides to ramble about Steve Jobs and his designer, or the buyer for Anthropologie who's name I've already forgotten).
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